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Industrial Design Masters of the 20th Century
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Wednesday, 05 October 2016

Industrial Design Masters of the 20th Century

The first Pilma retail store in Barcelona, located since 1974 at Valencia Street no. 1, celebrates its more than 40 years of life by paying tribute to the catalan industrial design of the 20th century with an exhibition of classics that have been commercially produced since the moment of its creation to the present day. Those icons of the industrial design will always be modern. 

Ten of the most renowned and emblematic objects by Catalan artists of the 20th century are on display at Pilma and can be purchased until November 26.

Josep María Jujol - Casa Familia bottle (1912)

María Josep Jujol (1879-1949) is one of the largest and yet least known geniuses of Catalan architecture, who surprised with his imagination and creativity in each of the artistic disciplines he cultivated. Architect, painter, sculptor, graphic designer... Jujol was a narrow and early collaborator of Gaudí. After his stint with the master he experimented with all styles to create his own universe beyond the conventions of his time.

The Casa Familia bottle, designed in 1912 and named after the orphanage that was made for, is a simple and humble piece that masterfully synthesises Jujol's art. The design of the bottle has been faithfully replicated by BD Barcelona  from the only image that remains of the original model, artfully photographed with two mirrors that show his sculptural development.



Rafael Marquina - Oilcan (1961)


This iconic oilcan magically stops the oil dripping, a problem that wasn't resolved until Marquina came up with the solution. A transparent, stable and precise product which contains the essence of the best design. 

Rafael Marquina (1921-2013) effectively reinterprets an object with deep Mediterranean roots. This object is used everyday in households where the olive oil is the base of their cuisine. Double taper, a large cone that acts as container of the liquid and other small cone, reversed, which collects the drip and acts as a funnel for filling. This oilcan is so perfectly designed that doesn't even need a handle to hold it. The base of the container is wide enough to make it stable and safe.

The oilcan produced by Mobles 114 is the only authorized by Marquina and therefore uses the original design that won the 1961 ADI-FAD Golden Delta Award and the 25 Years Golden Delta Award in 1986.



Miguel Milà -  TMC lamp (1961)

Miguel Milà (1931) has played a fundamental role in the history of modern catalan design. His work updated the tradition. In 1987 he was awarded the first edition of the National Design Prize and in 2008 he received the Compasso D'Or as a recognition to his professional career and his contribution to the worldwide awareness of Spanish design. 

Celebrating the 50th anniversary of its extraordinary design, in 2011 Santa & Cole presented the last and final edition of the TMC lamp. Now the TMC retreives some features lost throughout its varied commercial life, such as the thickness and the quality of the methacrylate of the screen or its strictly circular form, but also incorporates new solutions to the up-and-down system. A master work, definitely unbeatable, awarded with the 1961 ADI FAD Golden Delta.



André Ricard - Copenhagen ashtray (1966)

With sober lines  and a minimal design, free of ornaments, this set of melamine ashtrays was created by André Ricard (1929), founder member of ADI FAD and National Design Award in 1987, among many other achievements.

Manufactured in a single piece, this ashtray design is based on the simple repetition of the cylinder geometry. The container consists of an open cylinder from which emerges another smaller inner cylinder that supports the cigarette. The nozzle on the outer wall, that matches the rest of the ashtray, is ideal to lean the cigarette. It is a stackable and durable ashtray that fulfills its function with maximum efficiency.

The Copenhagen ashtray was awarded the ADI-FAD Silver Delta in 1966 and the 25 Years Golden Delta in 1985.



Carles Riart - La Colilla lamp (1976)

Born in Barcelona in 1944, Carles Riart was awarded  the National Design Prize in 2011 as a recognition to his whole career. Riart is an unusual case in the Spanish design panorama: he ceirtainly has a particular interpretation of the tradition that matches with a very introspective attitude.

The Colilla lamp (cigarrete butt in Spanish) was designed in 1976 and it is a two meters translucent tube, gently nuanced, that hosts a series of incandescent neon lamps inside. The lamp has a total irrelevant 1 watt consumption  and has a very long life, to the point that is delivered without any switch so you can leave it always on. Suspended by a thin and resistant thread, the lamp produces the illusion of floating in space. 
Colilla was the first product edited by Santa & Cole in 1985.



Massana, Tremoleda i Ferrer - Gira lamp (1978)

Josep Mª Massana (1947), Josep Mª Tremoleda (1946) and Mariano Ferrer (1945), industrial designers and Mobles 114 founders in  1973, have developed a brilliant trajectory designing furniture. They believe design is synonymous of quality, always serving the functionality, with economy, beauty, common sense and respect for the environment. They were awarded the National Design Prize in 2001 and their products have been recognized with several awards and a very long and international commercial life.

Gira is a desktop metal lamp with a base of  steel painted in graphite grey and a chromed articulated arm on a ball. The anodized aluminium screen in completely adjustable. It was designed in 1978 and has remained totally contemporary over 35 years.



Lluís Porqueras - Funiculí lamp (1979)

Funiculi is a re-edition of a lamp designed in 1979. Lluís Porqueras (1930), one of the first Spanish industrial designers, has always designed with an eye for absolute simplicity, eliminating the superfluous and revealing the essence of the objects. Thirty years later, Funiculi remains very current, both in its purist forms and its purpose.

The name of Funiculi comes from the funicular action, going up and down. This simple mechanism of climbing and descending is achieved through a double clip that allows changing the height of the lamp to suit the user's needs. The screen offers a 360 degrees rotation to direct the light where it is more appropriate.

The Funiculi has a rubber cover on its base, that prevents the cold metal from contacting the floor also adding stability to the lamp.



Ricard López - Tangente trestle (1985)

The Tangente tresle was designed by Ricard López (1960), creative director and third generation managing Pilma, a landmark in the city of Barcelona, with more than 40 years of commercial success. The interior design of the Pilma retail outlets in Sarrià, Valencia and Diagonal was a runner up in the ADI FAD Interior Design and Architecture Awards.

Tangent (1985) is part of the PLM Design, a brand born thanks to Lopez work. It is a line of furniture and illumination, produced by the close collaboration with major national and international designers. An extensive range of products for decoration which currently has more than 1000 references: some of them turned out to be iconic.


Josep Mora - Egoa chair 1988

The work of Josep Mora (1951) as a designer is based on a relentless investigation on how new technology can bring new functionalities to the world of design.

Mora has collaborated with STUA with the design of the Egoa chair in its two versions, both the fixed and the rotating, true classics of the Spanish design.

Over 20 years in the market, the Egoa Chair (1988) is extraordinary in comfort, because the backrest adapts to the position of the back, moving with us. A dynamic ergonomics is thus achieved. But to completely know this magnificent chair it is necessary to sit in it.



Santiago Roqueta - Básica Mínima lamp (1994)

Santiago Roqueta (1944-2005) was an architecture doctor, professor at the ETSAB, interior designer, industrial designer and artist in his spare time. He was an essential figure to understand the development of the concept of design in Catalonia.

The Basica Minima (1994) lamp is ideal for small spaces and low light intensity, such as bedside tables. This lamp meant the return to natural materials, such as wood, stiched cardboard and ribbon, and gave wings to the international expansion of Santa & Cole, producing an alternative current in Europe, that challenged  the dominant taste. A modern take on crafting was possible thanks to the inspiration of Roqueta.


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